No music, dimmed lights help shoppers during sensory-friendly hours at retailers

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No music, dimmed lights help shoppers during sensory-friendly hours at retailers
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VAUGHAN, Ont. — It’s a Tuesday morning at a Walmart just north of Toronto and there’s a sense of calm hanging over the store.

No music is blaring, announcements can’t be heard, and in the sprawling entertainment section the TVs are displaying a static blue screen instead of their usual flashy programming.

Proponents of the model say it's an easy and affordable way to make an often-overlooked portion of customers feel welcome. Sobeys addressed many of these issues when it piloted sensory-friendly shopping hours on P.E.I. in 2018 that featured reduced lighting, announcements, department noise and scanner sounds, spokesperson Karen White-Boswell said in an email.

"I could spend time browsing because I was able to focus and look at the different mustards or whatever." To prepare Walmart Canada to join the mix, Nadar said the company consulted with Sensory Friendly Solutions, a business helping organizations become more inclusive.During its sensory-friendly shopping hours at the Vaughan location, every scan of an item by cashiers still produced a beep and the store’s lights weren’t dimmed — a hallmark of other store’s sensory-friendly experiences.

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