No music, dimmed lights help shoppers during sensory-friendly hours at retailers

Walmart Canada News

No music, dimmed lights help shoppers during sensory-friendly hours at retailers
WalmartShopping HoursLina Nadar
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VAUGHAN, Ont. — It’s a Tuesday morning at a Walmart just north of Toronto and there’s a sense of calm hanging over the store.

No music is blaring, announcements can’t be heard, and in the sprawling entertainment section the TVs are displaying a static blue screen instead of their usual flashy programming.

"It feels like life is slowly becoming a bit more accessible," Patricia George-Zwicker said of the increase in companies offering sensory-friendly hours. The program has now expanded across the country and includes some stores under the Safeway, Foodland, Thrifty Foods, FreshCo banners.George-Zwicker compared their first visit to a Sobeys during its sensory-friendly hours to the feeling people have when they get home and change out of their work clothes into comfier attire.

While many shoppers weren’t aware of Walmart Canada's program when The Canadian Press recently visited the Vaughan location, some said they’d noticed how much quieter the store was and liked the more restrained atmosphere. One man even gave it a thumbs up, adding he’d be happy if the chain never switched its music back on again.In early 2023, the chain started taking measures at U.S. stores to create a less stimulating environment for a couple of hours each Saturday.

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