Netflix Inc is winding down its DVD-by-mail business, the company said in a blog post on Tuesday, ending the service it started around 25 years ago.
Smartphone with Netflix logo is placed on a keyboard in this illustration taken April 19, 2022. REUTERS/Dado Ruvicis winding down its DVD-by-mail business, the company said in a blog post on Tuesday, ending the service it started around 25 years ago.
Netflix co-founder Marc Randolph described in his autobiography how he and co-founder Reed Hastings had flirted with the idea of challenging Blockbuster Video with mail-order VHS cassettes, but it would have cost too much. They instead landed on a more cost-effective proposition: DVDs sold and rented online.
"Betting on DVDs was a risk," Randolph wrote in his book, "That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea." He added: "But it might also be our way to finally crack that category."
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