Rumors that Hellmann's mayo is discontinued have spread across social media after one country said it stopped selling it due to 'inflationary import costs.'
Rumors about the Unilever-owned UK:ULVR brand’s mayonnaise being discontinued have been spreading online this week, with Google seeing a tremendous spike in searches along the lines of “Hellmann’s mayonnaise discontinued” over the past several days.Rumors about the Unilever-owned ULVR brand’s mayonnaise being discontinued have been spreading online this week, with Google seeing a tremendous spike in searches along the lines of “Hellmann’s mayonnaise discontinued” over the past several days.
This led dismayed customers to tweet at the company’s U.S. Twitter account, however, and to also pepper the company’s U.S. Instagram and Facebook feeds with questions about whether or not Hellmann’s mayonnaise is being discontinued. Many Americans squeezed by inflation have likely noticed that they’re paying more for this sandwich and salad staple. Indeed, the Consumer Price Index category of “other fats and oils including peanut butter,” which would include mayo, rose 18.2% year-on-year, as noted by Bloomberg — which has been tracking what it calls “the great mayonnaise inflation mystery” over the past couple of years.
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