The in-house Sakura was Japan's best-selling vehicle in the passenger EV market in 2023 with a 42% share; Nissan wants to build more cars like it.
in-house, five people familiar with the matter said, emboldened by the success of its Sakura model currently built by junior partner
Bringing production in-house would allow Nissan — an EV pioneer with its Leaf compact car — to boost its profit margin which is below that of domestic peers It is manufactured at Mitsubishi's Mizushima plant in western Japan. Nissan will continue to rely on the plant for production of its other kei cars, the people said.
By bringing light EV production in-house, it hopes to"raise production efficiency and reduce costs", one of the people said.
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