The first mass-market EV has also been a sales dud.
Notably, the Ariya is more expensive than the Leaf, starting at around $47,000, as compared to the 2022 Leaf, which started at $27,400. But despite the attractive price point, the Leaf never really achieved full liftoff. First released in 2010, Nissan has only sold around 170,000 Leaf EVs in the US over the last decade. Compare that to the total number of Tesla vehicles sold in the US in just 2022 — 564,743 — and you can start to see the headwinds facing Nissan.
Based on some of the concepts highlighted by Nissan, the Leaf could be replaced by a compact SUV that the automaker is calling the Chill-Out. Nissan hasn’t released any specs or details about it, but the Chill-Out seems to be the closest to production of all the company’s concepts. It looks similar to the Ariya but utilizes the company’s smaller CMF-EV platform, which means it will probably be slightly cheaper than the $47,000 Ariya.
Whatever its future, the Leaf will certainly go down in history as the first successful mass-market EV in the US. Tesla often receives all the credit for helping kick off the race to electrification, and Elon Musk’s company certainly deserves some credit for pushing the rest of the auto industry in that direction. But Nissan’s role in spurring the shift to zero tailpipe emissions is undeniable.Subscribe to get the best Verge-approved tech deals of the week.
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