Nintendo’s biggest release this April isn’t a video game. It’s 'The Super Mario Bros. Movie' debuting this Wednesday.
It’s a heady expansion for what is arguably the most successful video game company of all time, one worth more than $45 billion., though reviews have yet to run.
The animated feature, which features Chris Pratt as the voice of Mario, was co-financed by Nintendo and Universal and co-produced by Nintendo and "Despicable Me" studio Illumination.Chris Meledandri to its board of directors, the only member from outside the company’s native Japan.at Universal Studios Hollywood in February.Despite its popularity, Nintendo has resisted going the route of Disney or DC Comics to transport its world-famous characters into TV or movies.
Since the 1980s and the early era of Donkey Kong, Mario and Zelda, Nintendo merchandised its characters for dolls, apparel, even
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