Even the most hardened cynics are likely to find their pessimism dissipated by Nike\u2019s emotive and triumphant messaging. Valued at a whopping $30.4bn last year and ranked as the world\u2019s most valuable apparel brand for the seventh year running, the sports behemoth clearly means more to people now than...
The latest addition to Nike’s world HQ in Oregon, the Serena Williams Building brings the brand’s entire design team under one roof
‘Skylab’s Jeff Kovel and I coined the idea of two buildings coming together as “the handshake”: Bill Bowerman and Phil Knight’s first handshake to start the company more than 50 years ago,’ says Hoke, who trained as an architect and spent his early years working at Michael Graves. ‘It reflects central foundational thoughts about the company. And as an organising principle, it worked really well to break down the scale.
At the nexus of the wings is the main tower, which, at ten storeys tall, provides the highest vantage point in all of Washington County. The view is best experienced from the observation deck that wraps around one of the building’s four restaurants.
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