Nike's Jordan brand has gotten a nice boost from 'The Last Dance' documentary
Nike Inc.'s Jordan brand of basketball shoes has gotten a bump in interest and sales thanks to"The Last Dance," a 10-part documentary that aired in May. The documentary, co-produced by Netflix Inc.
and Walt Disney Inc.'s DIS, -2.63% ESPN, takes a closer look at NBA icon Michael Jordan and the 1997-1998 Chicago Bulls basketball team. The documentary is currently available to replay on the ESPN app and on Netflix outside of the U.S."'The Last Dance' series added incremental interest in vintage Jordan styles, particularly Jordan V," wrote Cowen analysts in a note published Tuesday.
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