There was a mixed initial reaction to Nike's previous stand on racial inequality and police brutality in September 2019 when it renewed its contract with Colin Kaepernick.
A socially conscious message about racism by Nike which subverts its catch-phrase"Just Do It" in response to the George Floyd protests has caught the eye and sparked some criticism on social media.amid demonstrations inflamed by the death of Floyd at the hands of a white police officer, the sportswear giant posted on Instagram a message to its 112 million followers with a plea that"for once, Don't Do It.
Nike logo is seen at the Nike flagship store on 5th Ave. on December 20, 2019 in New York City. It has released a socially-conscious message about racism.It goes on to say:"Don't accept innocent lives being taken from us. Don't make any more excuses. Don't think this doesn't affect you. Don't sit back and be silent. Don't think you can't be part of the change. Let's all be part of the change.
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