The launch is part of their move to a zero carbon and zero waste future.
and zero waste future, the Move to Zero Collection was revealed. This drop is an exploration of circular design, as it is comprised almost entirely of recycled content, and meets a 90 per cent or better efficiency marker. “We believe the future for product will be circular,” says Seana Hannah, Nike’s vice president of sustainable innovation. “We must think about the entire process: how we design it, how we make it, how we use it, how we reuse it and how we cut out waste at every step.
Nike’s chief design officer John Hoke says that the Space Hippie product is futuristic and optimistic. “I’d say Space Hippie attacks the villain of trash,” says Hoke. “It’s changed the way we look at materials, it’s changed the way that we look at the aesthetics of our product. It’s changed how we approach putting products together.” Space Hippie 01, 02, 03 and 04 will be available this spring.
Other pieces in the Move to Zero Collection include apparel, such as a new, unlined Nike Sportswear Windrunner jacket, which features 100 per cent recycled polyester. Plus, hoodies, crews, T-shirts, joggers, shorts and dresses made up of 60 per cent organic and recycled fabrics will be available, with the manufacturing process using less water and fewer chemicals.
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