Nike-Kyrie relationship likely over, co-founder Phil Knight tells CNBC

Nike announced it “suspended” its relationship with NBA star Kyrie Irving and canceled its plans to release his next signature shoe. That was part of the massive fallout that followed his tweeting a link to a film containing antisemitic content.

Kyrie Irving #11 of the Brooklyn Nets brings the ball up the court during the fourth quarter of the game against the Chicago Bulls at Barclays Center on November 01, 2022 in New York City. and Nike is likely severed for good, the shoe giant's co-founder told CNBC.

Irving signed with Nike in 2011 and had a signature line of shoes since 2014, with his annual endorsement deal believed to be worth at least $11 million. The Nets said they decided to suspend Irving in part because he "refused to unequivocally say he has no antisemitic beliefs." Nike evidently also tried to get Irving to clarify or apologize."Same situation. He was dug in," Knight said.

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