Nike is joining the crowded race to win period-proof clothes — and they've got an undeniable edge over the competition
releasing products such as leak-prevention underwear and other clothing items. But Nike's global distribution and its ability to perform expensive testing could give it an advantage.
Nike's testing prior to release focused on ensuring the product gave more protection to women wearing tampons, pads, or cups. Its product line combines a two-layer, laminated piece of material that absorbs, wicks, and holds blood with a membrane that works to prevent leaks. "Fear of bleed-through is real — and not just through the teen years, but through the entire journey of menstruation," said Lisa Gibson, a Nike senior project manager in Apparel Innovation, in a press release.
Nike has been focused on evolving its women's business for several years, but it's growing slower than the overall business. In its most recent fiscal year, which ended May 31, 2022, Nike's sales increased 5% to $46.7 billion. The company's women's wholesale business grew 1% to $8.3 billion. The company's men's business grew 2% to $18.8 billion.Subscribe to push notifications
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