Phoenix Suns star forward Kevin Durant has signed a lifetime contract with Nike, according to Boardroom, the media entity he co-owns
Durant becomes the third basketball star to sign such a contract, behind all-time greats Michael Jordan and LeBron James. Soccer phenomenon Cristiano Ronaldo signed a similar deal in 2016. Speaking to Boardroom, Durant said, “When I first signed with Nike, I couldn’t have dreamed of how far we’d go in this partnership. We’ve done amazing work creatively and philanthropically. We’ve traveled the world together and built a business that will now last forever.
Durant, a 13-time All-Star and two-time NBA champion, has had a relationship with the sportswear company dating back to 2007, his rookie season in the league. So far he has produced 15 editions of KD-branded signature shoes, with a 16th in production. John Slusher, Nike’s executive vice president of global sports marketing, said to Boardroom of the contract, “As one of the best basketball players in the world, Kevin Durant has been an important part of the Nike family for the past 16 years.
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