After Nike cut ties with Kyrie Irving, anticipation for its partnership with Ja Morant surges
Nike did not immediately respond to questions from Insider about plans for a Morant shoe, but his electric style of play would boost the company's roster of basketball endorsers with signature shoes, which already includes superstars like LeBron James and Kevin Durant.
"Brands are becoming increasingly wary of direct athlete endorsements," he said."The media world we now live in makes it much more difficult for firms to control the conversations around the co-brands they create with their athletes. While Ja Morant is a terrific player, we don't know if brands have the ability to leverage him as much as they used to."
In its most recent fiscal year, which ended May 31, 2022, Nike's Jordan brand, which makes some performance basketball products and is still broken out on financial statements, reported a 7% sales increase to $5.1 billion, outpacing the brand's 4% top-line growth.
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