Nike envisions a wild future with Olympics in outer space, clothing made of spider silk, and footballs make of stardust
The small 192-page book is mostly a fun, futuristic read about what Nike might be doing in 2073. While not a roadmap of the next 50 years of Nike product releases, it's a thought-provoking and revealing take on how the sportswear giant expects consumer behavior to change and how it's getting ready.
Like any good thought exercise, the writers and editors didn't put many guardrails on the brainstorm, veering into the sportswear possibilities of everything from invisibility to self-repairing tissue and underwater breathing. The reverence for the international athletic competition isn't going away. But in the future, it might no longer take place on earth.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Top analysts are bullish on these five long-term picksTipRanks analyst ranking service pinpoints Wall Street's best-performing stocks, including Nvidia & Nike
Read more »
USWNT World Cup jerseys unveiled by Nike and U.S. SoccerThe main jersey is white with a blue paint pattern that U.S. Soccer said is different on each item produced.
Read more »
Pass or fail: Nike unveils paint-spattered USWNT kits for 2023 Women's World CupNike went the artistic route, literally, with the United States women's national team's kits for the 2023 Women's World Cup.
Read more »
Nike drama ‘Air’ fits Matt Damon and Ben Affleck like an old shoeThe film based on how the company came up with Michael Jordan's Air Jordan line is a winning look back at the '80s.
Read more »
‘Air’ Review: Ben Affleck’s Story of Michael Jordan and Nike Is a Slam DunkAIRMovie is a captivating story from Ben Affleck with an incredible cast about when Michael Jordan and Nike came together to change the history of shoes. Our review:
Read more »