Watching the World Cup in the Metaverse? It's happening.
Scotch whisky maker Johnnie Walker has continued its Web3 push by allowing NFT holders to vote on the design of a bottle for a limited-edition drop of its top “blue label” range.
The whisky company has partnered with BlockBar, a luxury alcohol NFT marketplace, and streetwear designer Junghoon Vandy Son, known as VANDYTHEPINK — the latter of who will be creating the bottle’s design. Johnnie Walker has left the design up to NFT holders, who will vote on the final design or artwork that Son will make for the bottle.Helping mainstream artists into Web3: The triumphs and struggles
Once the physical bottles are made, they’ll be held by BlockBar, who will only release the physical bottle to an NFT holder once they’re ready to swap, “burning” their NFT “bottle,” initially priced at $355, for a replacement of the real thing., partnering with Gary Vaynerchuk’s NFT project VeeFriends in May, giving holders of particular NFTs spirits-related offerings. This collaboration was also spearheaded alongside Vayner3, Vaynerchuk’s Web3 consultancy firm.
A partner for the Australian arm of Big Four accounting firm KPMG, James Mabbott, told Cointelegraph on Nov. 18 he believes the metaverse “explosion” will
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