The campaign will run across the brand’s linear, digital and social platforms and will also be supported across various Paramount Global divisions.
, Nickelodeon has inspired millions of kids across the globe to take action to improve their communities, their lives and the world around them.
“By teaming up with a diversity of partners, Nickelodeon can be a catalyst to empower kids to meet the issues facing them,” Smalls tells. “We have done so successfully for more than 40 years with long-term initiatives like , a decades-long community program to address the importance of play, to to address hate, racism and antisemitism. As a result, kids and families expect Nickelodeon to invest in kid-led movements and when we build it, our non-profit and business partners want to come.
Nickelodeon described its partners in the initiative as “an alliance of pioneers in community-driven social innovation” that will help it “work to drive systemic change to ensure that every kid grows up knowing they are powerful enough to create change.”Cooperative Extension’s 4-H The youth development organization already looks to empower nearly 6 million young people through mentorship and programming in areas like STEM, healthy living, agriculture, the arts, as well civic engagement. “Nickelodeon and 4-H are committed to providing kids with learning opportunities that ignite positive change in their communities and beyond,” the company said.
“At Nickelodeon, we see initiatives that promote social good as our responsibility and our opportunity to extend beyond our platforms to connect with causes and issues that concern a better life and world for kids,” Smalls explains to. “Millions of kids around the world live in communities where access to critical skill-building and experiential learning is limited.” Concludes the executive: “We are helping to grow a generation that wants to make a difference, and we will all be better for it.
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