Business experts say the NHL's presence in Toronto and Edmonton won’t give a huge boost to local economies.
TORONTO — A plan to operate NHL game hubs in Edmonton and Toronto could draw hundreds of hockey players and staff to both Canadian cities, but business experts say their presence won’t give a huge boost to local economies.
The games are slated to start Aug. 1 with six Canadian teams qualifying for the 24-team resumption of play. No fans will be in the seats."The fact that part of our world is getting back to some kind of normal will help reinforce the sense that things, generally, are moving in that direction and could help support the recovery," Porter said.
"The primary revenue driver for sports is broadcasting," said the assistant professor of digital sport management and marketing. "Having major events come to town allows them to beat their chests and say, ‘We exist. We’re on the map. Come look at us,"’ he said. "You never know," he said. "Doing and serving a good deed for the league now, this could pay dividends down the road."
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