“Once the Supreme Court ruled, you’ve got to get with the program,” says NHL commissioner Gary Bettman
OXON HILL, Md. — The NHL entered its third partnership in six months with a gambling operator on Thursday, another step in its embrace of business opportunities that come with legal sports betting.
Bettman had been a staunch defender of the federal law that limited single-game sports betting to Nevada, and he had also been skeptical about NHL fans’ level of interest in gambling. But since the Supreme Court struck down that law last May, allowing any state to authorize sports gambling, he has embraced the change enthusiastically, and he now speaks proudly about a 38 per cent increase in bets on NHL games at William Hill’s Nevada sports books this season.
Sports betting is now legal in eight states, and William Hill runs sports books in Nevada, New Jersey, Mississippi, West Virginia, Pennsylvania and Rhode Island. The deal with the NHL will allow William Hill to advertise at arenas and on the league’s online and mobile platforms.
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