NEW: NFT curation protocol ______jpg______ raised $3.8 million. Now it's launching with a simple aim: Letting people create their own art exhibitions. elitanjourno reports
An exhibition at Miami’s Art Basel festival in December 2021 curated by Sofia Garcia of ARTXCODE and Kate Hannah of Art Blocks. The exhibit is now hosted digitally on JPG. Juried Protocol GalleriesThe protocol, which lets users curate their own NFT galleries and museums, raised $3.8 million in a funding round led by Electric Capital and IDEO CoLab Ventures.
JPG’s mission is to provide “increased discovery and context for NFTs,” providing curatorial experiences on par with the world of fine art. “The scope we’re aiming for is bigger than just artworks,” JPG co-founder Sam Spike told CoinDesk in an interview. “While building relationships with existing galleries is important, our thesis about the cultural importance of NFTs extends into gaming assets, tokenized literature or collectibles, Apes, Cats, whatever it may be.”
The platform has already been responsible for a slew of successful showings in recent months, including generative art showcase “Much skepticism remains about the longevity of the digital art trend, but its impact over the last year has been undeniable.
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