YouTube’s paying $2 billion a year for football, so this was never going to be cheap.
. Some people hoped that YouTube might offer an artificially low price in order to bring more users into its orbit, but that was always pretty unlikely. A $2 billion growth hack won’t get you very far.The price is also fairly close to what Sunday Ticket has cost in the past. Last year, when the package was distributed by DirecTV, the base Sunday Ticket package cost $293.94, and the Max Plan — which included the RedZone channel and a DirecTV-made Fantasy Zone channel — was $395.99 for the season.
The first job, though, is just to stream the game without weirdness or interruptions. Amazon took a while to figure out its Thursday Night Football strategy, Apple’s initial forays into MLB broadcasts were kind of a mess, and YouTube has really never done anything like this before. If YouTube can get it right, it can infuse football all over its platform and do things for NFL viewers that no traditional cable company ever could.
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