For Variety VIP+ Subscribers: Why NFL Sunday Ticket-Max Bundle Is a Hail Mary, Not a Game-Changer
to Warner Bros. Discovery’s Max alongside the NFL Sunday Ticket out-of-market football package later this year.
But Comcast is the only telco with an owned-and-operated SVOD, making it the only company well-positioned to offer such a bundle.
Of course, this is a marriage of convenience as well: Max is already available via YouTube TV as an add-on subscription, and has the largest reach of Google’s current SVOD partners, which also include Paramount+, Starz and AMC+.
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