Netflix's broadcast of two NFL games on Christmas Day shattered viewership records, marking the platform's most-watched day ever. The Baltimore Ravens vs. Houston Texans and Kansas City Chiefs vs. Pittsburgh Steelers games drew in millions of viewers worldwide, surpassing previous records set by the NFL on streaming.
Baltimore Ravens running back Derrick Henry and quarterback Lamar Jackson were interviewed by Netflix reporter Jamie Erdahl in Houston after an NFL football game against the Houston Texans on Dec. 25. The Baltimore Ravens ’ 31-2 victory over the Houston Texans averaged 31.3 million while Kansas City’s 29-10 win at Pittsburgh averaged 30 million worldwide, according to Netflix ’s first-party data released on Tuesday. The Ravens-Texans contest has an updated average of 27.
2 million with Chiefs-Steelers coming in at 25.8 million, according to Nielsen and Netflix. Both NFL games surpassed the previous mark of 23 million for last season’s AFC wild-card game between the Miami Dolphins and Chiefs on Peacock. Nielsen also said there were 65 million U.S. viewers who tuned in for at least one minute of one of the two games, making it Netflix’s most-watched Christmas Day. What to know about the two NFL games Netflix is airing on Christmas Day Netflix and the NFL said viewers from 218 countries and territories tuned in to at least one of the games. It was also a nice rebound for Netflix after widespread streaming problems during the Mike Tyson-Jake Paul fight on Nov. 14. The only noticeable technical glitch was the stream not going to live action and starting at the beginning whenever viewers tuned in. “In terms of the big picture, it went as well as we could have hoped,” said Brandon Riegg, Netflix’s vice president of nonfiction series and sports. “Given the weight of expectations, especially coming off a fight, I think we acquitted ourselves as well as we could have hoped. I’m glad that the narrative changed and there was at least an acknowledgment that we didn’t run into any of those issues that plagued us before.” The Chiefs-Steelers game was in the daily top 10 in 72 countries with high viewership in Canada, Germany, Ireland and Britain. Ravens-Texans was in the daily top 10 in 62 countries with highs in Australia, Austria and Mexic
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