'That was a phenomenal start for us,' a league executive said.
LOS ANGELES — The NFL averaged 21.0 million viewers per game during the league’s opening week, making it the most-watched Week 1 on record.
CBS averaged 17.79 million for its six games, its most watched Week 1 singleheader since it reacquired NFL rights in 1998. Most of CBS’ affiliates had games in the 1 p.m. EDT window, but New York, Chicago, Atlanta and Pittsburgh got Jim Harbaugh’s first game as coach of the Los Angeles Chargers against the Las Vegas Raiders at 4:05 p.m. EDT.
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