The NFL has extended its Amazon Thursday night football streaming deal for 3 years by kbadenhausen
The latest deal is a relative pittance for the NFL’s 32 teams, which had $15 billion in revenue last year, and even more so for $281 billion-in-revenue Amazon. FOX pays $660 million annually to broadcast, on top of the $1.1 billion it pays for the network’s Sunday package. But the NFL-Amazon tie-up plays a critical role for both parties. The NFL is the most dominant property on TV, with
Amazon's esports-orientated streaming service, Twitch, which will also have games with commentary from popular streamers.media rights expert Chris Bevilacqua, who has negotiated dozens of sports rights deals. NFL games represent a chance for Amazon to ultimately drive higher sales in its traditional e-commerce business, by attracting more Prime members and collecting viewer data. “Amazon is experimenting with how live video rights to the most valuable sports IP serves as a marketing platform,” says Bevilacqua.
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