New York's BrooklynBowl celebrates 10 years with plans for a third location
casually mentions that he’s planning on opening a third location in the U.S. within the next 12 months. He declines to provide any more details, but that tidbit certainly added a showman-esque, looking-ahead touch to a conversation that was largely about looking back.
Being open seven days a week has given Brooklyn Bowl a leg up on its competition at times, making it a favored venue for artists that want to do multiple-night residencies as well as surprise shows: Kanye West appeared in 2010 during the CMJ Music Marathon; Jane’s Addiction played “Nothing’s Shocking” in full in 2015; M.I.A.
The search for a building took a year — a Times Square location, the building that now houses the PlayStation Theater, and a Brooklyn movie house were all considered — before he settled on 61 Wythe Ave. It took two years to build in a neighborhood that was largely barren. And where most bowling alleys have screens filled with scores, Shapiro and partner Charley Ryan, the general manager at Wetlands, installed screens to display anything from video of performers to light shows to data.
“That spirit of people coming together and playing and jamming late into the night with two sets — no one really fully grabbed that. We knew we could not do Tori Amos on a piano there, and we can’t really do stand-up comedy. But we can do anything else.”
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