Resale is in full swing at Mara Hoffman. Though she adopted the program a few years ago amid the pandemic, she’s still keen to share her learnings.
is in full swing at Mara Hoffman. Though she adopted the program a few years ago amid the pandemic, she’s still keen to share learnings.
“It was not the easiest time to do that, but at the same time it made the most sense as far as really homing in and re-embracing more than we’ve ever had to,” Hoffman told WWD at a resale panel event earlier this month at Jungle Bird, the designer spoke in a fireside chat with Recurate’s vice president of partnerships Karin Dillie.
Given that Wall Street is hungry for numbers on how resale is faring, Mara Hoffman provided the following metrics on the program’s performance. Some 50 percent of the secondhand buyers are new to Mara Hoffman, with sellers spending 3.1-times more after selling secondhand. This means, on average, if a seller sells an item for $100, they come back and buy an item for $310.
On TikTok, often a real-time trend wheel, views for “popcorn textured dress” hit 5.3 million, which is one successful style of Hoffman’s. But Hoffman stressed her coveted popcorn dress is not currently available on the Full Circle Marketplace. “The popcorn dresses rarely make it right now to Full Circle — but that’s also awesome because that means people are doing what they’re supposed to be doing [which is wearing in the clothes].”
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Mara Hoffman Featured in One&Only Resorts Campaign.OOResorts, the ultra-luxury collection of resorts and private homes, is featuring Mara Hoffman, president and creative director of her eponymous brand, in its ad campaign.
Read more »
Saks Celebrates Nili Lotan, Antonio Marras Lands in Rome, Mara Hoffman for One & OnlyAhead of her upcoming 20th anniversary in business, Nili Lotan partnered with Saks for a celebratory dinner. Guests were treated to a special dinner by former Bon Appetit editor Andy Baraghani.
Read more »
New York City Council meets on new police legislation amid investigation into weekend shootingNew York City Council members are discussing new police legislation at City Hall, aimed at increasing transparency.
Read more »
9 organizations team up to form Jewish Security Alliance of New York-New JerseyNine organizations serving the Jewish community are coming together to help shore up security at Jewish institutions in the Tri-State Area.
Read more »
Putnam ranked New York's healthiest county, Bronx comes in last, according to new studyResearchers considered length and quality of life, physical environment, as well as social and economic factors.
Read more »