Equinox luxury fitness club will begin taking cryptocurrencies as payment for its membership, a source has confirmed.
New York’s luxury fitness club Equinox will start accepting payments for gym services in cryptocurrency, according to local media reports.
This makes the gym the first in the Big Apple to endorse digital currencies in its business, an anonymous source said. To do so, the company will partner with BitPay, a popular crypto payment service, for the new infrastructure.is in line with Equinox’s goal of meeting its members “where they are both physically and digitally,” the source added. Nevertheless, the decision is now pending an official announcement by Equinox.
Many walk-in businesses, including gyms, saw a major hit in sales following the pandemic-fueled economic downturn. Recuperation, though gradual, has been present. Equinox itself reported a 122% surge in sales in Q1, 2022, compared to Q1, 2019. With services starting at $250 and its new cryptocurrency payments scheme, Equinox is reportedly expecting an even better improvement in sales this quarter.With the massive growth of the cryptocurrency industry experienced in the past few years, the number of companies, organizations, and even cities starting to accept such assets for payments has skyrocketed.
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