Women's gains and losses are both sobering and enlightening. Moving forward requires knowledge and positive action is possible.
. If women aren’t perceived as likable, people will demonstrate less cooperation and less support for the women’s efforts. The same dynamic is not evident with men. Those who are not perceived as likable do not pay a price in terms of the cooperation or support they receive. , when people are in a crisis situation, they are more likely to trust women to take care of them and lead them to a safe outcome.
finds they believe they are held to a more rigorous standard when accessing capital or seeking mentors. Relatedly, the ResumeLab study finds 55% of respondents believe women in managerial positions are held to higher performance standards than men.Portrayals of women in the media make a difference as well, because they tend to reinforce stereotypes.
So how can we—women and all genders—create the conditions for reduced bias and accelerated progress for women?We can be aware of our own biases and work to reduce them. One aspect of bias is linguistic determinism which describes the fact that language matters: How we refer to people and situations affects how we perceive them. A study in the
journal finds we use different language to describe men and women and this can be limiting. Recognize the terms you use to describe women and other genders, and focus on discussions about skills, competencies and capabilities that are gender neutral.Women will do well to recognize their strengths and demonstrate their capabilities every day, rather than shying away from situations because of bias. When women bring their best, they contribute to their organizations and communities.
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