New softer, taller, less-curvy Barbie aimed at kids as young as three

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New softer, taller, less-curvy Barbie aimed at kids as young as three
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Critics of Barbie, intended to symbolize a girl in her late teens, have long cited her dimensions as promoting unattainable, sexualized body standards for girls

Gone is the contentious hourglass figure for My First Barbie, which launched Thursday ahead of July’s live-action film about the icon starring Margot Robbie and Ryan Gosling.Start your day with a roundup of B.C.-focused news and opinion delivered straight to your inbox at 7 a.m., Monday to Friday.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.

This image released by Mattel shows a child playing with Teresa, a My First Barbie deluxe set, new dolls made specifically for children as young as 3. They are 13.5 inches tall, with a broader waste that de-emphasizes the bust line, with flesh-tone modesty undergarments permanently attached.My First Barbie’s limbs are moveable, like some past versions of the doll, and her facial features remain recognizable.

McKnight wouldn’t directly address the criticism or whether My First Barbie has a place in turning around that negative view.

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