The NO FAKES Act, first introduced as a draft bill last October, aims to provide federal protection over one's voice and likeness for the first time.
A bipartisan group of U.S. senators introduced the highly anticipated NO FAKES Act on Wednesday , which aims to protect artists and others from AI deepfakes and other nonconsensual replicas of their voices, images and likenesses.If passed, the legislation would create federal intellectual property protections for the so-called right of publicity for the first time, which restricts how someone’s name, image, likeness and voice can be used without consent.
Unlike many existing state-law systems, the federal right that the NO FAKES Act would create would not expire at death and could be controlled by a person’s heirs for 70 years after their passing. To balance personal publicity rights and the First Amendment right to free speech, the NO FAKES Act also includes specific carveouts for replicas used in news coverage, parody, historical works or criticism.
Though it was celebrated by a who’s who of the music business — from the Recording Academy, Recording Industry Association of America , Human Artistry Campaign, NMPA and more — the act alsoof University of Pennsylvania law school, who raised concerns that the law could have been an “overreaction” that could potentially open up tribute bands, interpolations, or sharing photos that a celebrity didn’t authorize to lawsuits.
“The Human Artistry Campaign applauds Senators Coons, Blackburn, Klobuchar and Tillis for crafting strong legislation establishing a fundamental right putting every American in control of their own voices and faces against a new onslaught of highly realistic voice clones and deepfakes,”, senior advisor of the Human Artistry Campaign — a global initiative for responsible AI use, supported by 185 organizations in the music business and beyond — says of the bill.
The introduction of the bill is also celebrated by American Federation of Musicians , ASCAP, Artist Rights Alliance , American Association of Independent Music , Association of American Publishers, Black Music Action Coalition , BMI, Fan Alliance, The Azoff Company co-president, Nashville Songwriters Association International , National Association of Voice Actors , National Independent Talent Organization, National Music Publishers’ Association , Organización de Voces Unidas , Production...
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