With Amazon introducing its own refreshed Fire TV lineup that, for the first time, includes an Amazon-branded TV, the competition in the streaming entertainment space could not be hotter.
Parks Associates survey data supports Roku’s focus in-home on Wi-Fi performance. In our most recent survey, 56% of broadband households in the United States reported at least one technical with their home network, with slow speeds , network interruptions , and wireless coverage issues being described as problems as well.
Roku sees voice-based remote control as a critical feature differentiator that enhances the overall user entertainment experience from a strategy standpoint. The new Streaming 4K+ adds Roku Voice Remote Pro, which was released in the spring. The new Roku remote offers rechargeability , hands-free voice support via a sensitive mid-field microphone, and a lost remote finder, akin to similar features found on Apple iPhone and Android devices.
On the accessory hardware front, Roku announced that TCL would become the company’s first device partner to utilize Roku reference designs it announced at CES earlier in the year. These devices will include wireless soundbars. This announcement is significant as it underscores
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