Here's the story behind that iconic symbol - and how it'll change later this year 👇
Porsche has announced that a tweaked version of its famous crest will be appearing on its literature and cars to mark the company’s 75th anniversary. When will we start to see it? From the 75th Porsche anniversary event next Thursday, where the firm is likely to preview what it thinks the sports car of the future will look like.
In case you’re wondering, this isn’t the first time the crest has been altered. The first version came out in 1952, and was changed in 1954, 1963, 1973, 1994 and 2008. Other than the honeycomb effect, which hasn’t been seen before, this latest adaptation reincorporates some elements that have in been there in the past.
Back in 1951, Porsche didn’t have a logo. Its cars simply had the letters spelling the maker’s name on them. The idea of a logo was first discussed early in 1951. In March that year, an art collector from Stuttgart, called Ottomar Domnick, launched a competition at German art academies to design one. There was even a prize of 1,000 German marks for the winning design. In the end, however, none of the submissions were deemed right by the Porsche management and nothing changed.
This clearly focused Porsche’s mind, because early in 1952 he commissioned Franz Xaver Reimspieß, a designer and talented draughtsman, to sketch one. It was to be something that would tie Porsche to the region where it was based, which is called Swabia, and more specifically to the city where its factory was located, which, of course, is Stuttgart. And this original sketch was the one that I held last year.
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