The data suggests Independents aren't looking for a counterrevolution, but rather an antidote to the fear and loathing of the Trump era
that “I appeal to Independents just based on my agenda and what I want to get done,” and mean that she is more electable than her Democratic competitors.for that matter, are all making the case that they are vote magnets for these persuadable Independents—but assessing candidates’ appeal to these voters is almost as difficult as figuring out how many they are.
For these reasons, we took a different tack, focusing not on candidates but on qualities. We analyzed how Independents answered a battery of questions in the Politico-Morning Consult poll that focused on the characteristics that voters would want to see or avoid in a general election candidate. Here are three major takeaways.In an era of political bitterness and social uncertainty, the voters targeted in the survey prioritize the attributes that make someone a good steward of our democracy.
Honesty and competence may not be the most stirring of qualities at a time of crisis—they are, after all, probably what you would look for in any entry-level employee—but those attributes have long been safe harbors for American voters.won an election largely on an honesty platform, and you might be able to draw a few parallels between those times and now.
Ideology matters less to swing voters, and in general, issues score lower than character qualities . But the issues that do tend to matter to Independents are the pocketbook ones: jobs, economy, and health care. Security issues rile up the Republicans, and Democrats disproportionately gravitate to climate change, but Independents stick predictably close to economic issues.
January polling data about Independents should be approached with caution. Many of these voters won’t pay attention for many months, and some may not even make up their minds until they walk into their polling place. But there are strategic insights that suggest these voters are not looking for a counterrevolution, but rather an antidote to the fear and loathing of the Trump era.
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