Latinos are huge moviegoers but represent a fraction of people in front of and behind the screen.
Albert Sandoval, a Mexican American movie buff with more than 15 years in the movie industry, tells Axios Latino that he startedbecause he was sick of the way Hollywood executives rarely get behind — and fund — Latino-led projects.
"From a business perspective, I cannot understand why Hollywood has not made a more concerted effort to invest in understanding this market more," he adds. "I think it's a combination of decades and decades and decades of misrepresentation; a lot of ignorance about the nuances of Latino culture." If Sandoval succeeds with Ultraísmo — and Pachter thinks he will — more filmmakers will likely try the approach, Pachter says.
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