Illinois is the first state in the U.S. to ensure child social media influencers are compensated for their work. That’s according to Sen. David Koehler, of Peoria, who sponsored the bill signed into law Friday that will go into effect on July 1, 2024. Besides coordinated dances and funny toddler comments, family vlogs nowadays may share intimate details of their children’s lives for countless strangers to view. Brand deals featuring the internet’s darlings can reap tens of thousands of dollars per video. But so far there are minimal regulations for the “sharenthood” industry, which experts say can cause serious harm to children.
The Illinois law will entitle child influencers to a percentage of earnings based on how often they appear on video blogs or online content that generates at least 10 cents per view. To qualify, the content must be created in Illinois, and kids would have to be featured in at least 30% of the content in a 30-day period.
Children"deserve to be shielded from parents who would attempt to take advantage of their child’s talents and use them for their own financial gain,” said Alex Gough, a spokesperson for Illinois Gov. J.B. Pritzker, after the governor signed the legislation. “I realized that there’s a lot of exploitation that can happen within the world of ‘kidfluencing,’” said Nallamothu, now 16. “And I realized that there was absolutely zero legislation in place to protect them.”
Lawmakers in Illinois, where Democrats hold a supermajority, passed the bill in May with bipartisan support.
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