New Ford F-150 adding tech consumers are 'more than willing to pay for,' exec says

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New Ford F-150 adding tech consumers are 'more than willing to pay for,' exec says
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On Thursday evening, Ford unveiled traditional and hybrid versions of the 2021 F-150 pickup. The truck is scheduled to begin arriving in dealerships this fall.

Ford has not announced pricing for the new F-150. Starting pricing on 2020 models ranges from about $30,000 to $70,000.

The vehicle also includes newly designed work areas on the center console and tailgate, lay-flat seats and an integrated generator that can power tools at work sites or televisions and speakers at tailgate parties. The interior of the 2021 Ford F-150 has been redesigned to include more storage and technology as well as fold-flat seats."This is our most important vehicle in Ford globally," Farley said. "It's important for the U.S. economy, no one builds more trucks in America than Ford."

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