One firm is turning up the heat in a battle for zero-fee ETFs by paying investors to put money into the exchange traded fund.
One fund is going a step further in the race to zero-fee ETFs by paying investors to put money into its new exchange traded fund.
Salt's plan comes in an increasingly competitive ETF backdrop with thousands of options. Incumbents like BlackRock, Vanguard and Charles Schwab have continued to slash fees, while new entrants like Social Financial, which is the lending site called SoFi, have started out at zero.
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