New Era Field will no longer be the name of the BuffaloBills home stadium, after the global sports headware and clothing apparel company asked to be released from its naming rights and sponsorship agreement.
The layoffs drew criticism from Erie County Executive Mark Poloncarz, who questioned the decision after New Era accepted between $5 and $10 million in a Paycheck Protection Program loan to retain nearly 500 jobs.“The Bills and New Era are currently negotiating the details of the separation, and the Bills are beginning the process of pursuing a new naming rights partner for the stadium,” the statement read.
The agreement was worth more than $35 million and spanned the remaining seven years of the Bills lease with the county-controlled facility. New Era was also provided the right of first refusal to extend the agreement under a new lease or if the team built a new stadium. Though, Bills staff have not been affected, the Pegulas have made a series of cost-cutting moves at their other companies.
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