Chick-fil-A's new creation and limited-time offer, the honey pepper pimento cheese sandwich. The new poultry offering hits restaurants nationwide on Aug. 28.
— Chick-fil-A’s first foray into the chicken sandwich wars was so successful that it’s launching a second entry, marking the first time the chain has altered its well-known fried chicken sandwich.
That sense of urgency comes as competition in the chicken sandwich wars is escalating. Less than three months ago, chicken chain competitor Popeyes expanded its sandwich selection to permanently include the blackened chicken sandwich. The Atlanta-based franchise made more than $18.8 billion in sales last year, according to Chick-fil-A’s franchise disclosure document. In comparison, Popeyes garnered approximately $5.9 billion in sales during the 2022 fiscal year. Last year, Chick-fil-A sold 527 million sandwiches.
“I think it’s really interesting because Chick-fil-A has a very selective menu that never really changes,” Herbert said. “I’m excited to try this new sandwich, but I’m more excited that they’re just changing things up.”
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