New branding, revamped website among big changes coming to London Public Library
that will read better online and on signage, said Ellen Hobin, the library’s manager of communications.
“We have new colours, and probably, for my department, the fun part of our new logo is it also comes with these illustrations or little characters that we’re using when we’re marketing the library,” Hobin said.“You’ll see the two L’s for the LPL logo kind of walking around with different shapes on top that represent the people who use the library, or the different things that the library can inspire in people….
The London Public Library’s current logo by Velocity Studio and Associates, which has been in use since September 2007.The London Public Library’s new logo blue and yellow ‘LPL’ logo by Toronto-based Bruce Mau Design.Library cards will also get a facelift as part of the rebranding, with patrons able to choose between five different designs. The new cards are being sent to branches this week.
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