BMW has added an electric version to round off its new 7 Series flagship but the fact this includes gasoline and diesel versions undermines the company’s efforts to demonstrate technological leadership versus the likes of Tesla and Mercedes, according to experts.
in Duisberg, Germany, doesn’t think the new 7 Series makes much sense with fossil-fuelled versions, which other big manufacturers have decided to dump. He points in a report out electric car “skateboard” architecture has already been adopted by Tesla, Mercedes, VW and its Audi and Porsche subsidiaries, and Chinese companies like XPeng, Polestar and NIO.
Dudenhoeffer points out sales of the 7 Series have dived over the last 10 or so years from 5.4% of total sales in 2010 to 2.0% in 2021. He lauds the Mercedes top-of-the line all-electric EQS which he describes as a great leap forward in terms of technology and innovation.
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