With fresh insights into the communication between different brain networks in creative people, neuroscientists have shown how we can all produce more original ideas
FROM Jane Austen to Albert Einstein, Zaha Hadid to Ai Weiwei, it is easy to name people who have advanced the thinking of humankind – but it is much harder to explain why people like this think so much more creatively than the rest of us. Are their brains just made that way, or can anyone learn to do it? The mystery of creativity has long baffled scientists. Now, researchers are finally making some progress in drawing back the curtain.
Idea generation involves delving deep into our existing knowledge for the seeds of inspiration – perhaps by drawing an analogy from a completely different domain. Free association is key at this stage, as one thought leads to another, more original insight. In the second phase, idea evaluation, we must apply a more critical eye to choose ideas that will best suit our goals.
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