Netflix’s move to crack down on passwordsharing appears to be paying dividends, according to data from a research firm.
Netflix’s recent crackdown on password sharing appears to be paying dividends, according to data from research firm Antenna.
Recommended Videos Since then, Netflix has seen the four single largest days of U.S. sign-ups since January 2019, when Antenna started gathering such data. Meanwhile, during the period from May 25 through May 28, daily sign-ups averaged 73,000, marking a 102% increase from the prior 60-day average. Netflix cancellations in the U.S. also increased during the May 25-28 period, though sign-ups were greater in number, Antenna said, adding that the ratio of sign-ups to cancellations since May 23 was up 25.6% compared to the previous 60-day period.
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