Four-part docuseries Big Vape, premiering Oct. 11, delves into how the e-cig company reached meteoric heights hooking teens and then imploded.
the four-part series premiering Oct. 11 delves into how the e-cigarette manufacturer became a unicorn company with a $38 billion valuation by hooking young adults, and later went up in flames. Following a series of lawsuits, settlements, and bans, the so-called “iPhone of E-Cigs” quickly became the laughingstock of the.
“They don’t set out to reignite an epidemic of teen smoking, but the byproduct of their work is that an epidemic of teen smoking is reignited,” Cutler tellsThe docuseries begins with Stanford tech bros Adam Bowen and James Monsees — who did not participate in the series — as they head out to Silicon Valley to create a startup.
A big reason for Juul’s explosion was its popularity among teens and young adults — and the ways the company took advantage ofto market it to younger customers.
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