Netflix shed almost 1 million subscribers during the spring amid tougher competition and soaring inflation that's squeezing household budgets, heightening the urgency behind the video streaming service's effort to launch a cheaper option with commercial interruptions.
The April-June contraction of 970,000 accounts, announced Tuesday as part of Netflix's second-quarter earnings report, is by far the largest quarterly subscriber loss in the company's 25-year history. It could have been far worse, though, considering Netflix management released an April forecast calling for a loss of 2 million subscribers during the second quarter.
Netflix co-CEO Reed Hastings didn't try to sugarcoat things during a Tuesday conference call about the results. "It's tough losing a million subscribers and calling it a success," he said. Despite the downturn, Netflix still earned $1.4 billion, or $3.20 per share during the quarter, a 6% increase from the same time last year. Revenue rose 9% from the same time last year to nearly $8 billion.
Netflix's stock price has plunged by nearly 70% so far this year, wiping out about $180 billion in shareholder wealth. Since then, other video streaming services have made big strides in attracting viewers, with Apple winning accolades for its award-winning line-up of TV series and films while Disney's popular line-up of family-friendly titles continues to gain traction.
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