Netflix Projects ‘Squid Game’ Will Generate $891 Million in Estimated Value, According to Leaked Data
Netflix did not immediately respond to a request for comment. According to Bloomberg’s report, a lawyer for Netflix told the news outlet that it would be “inappropriate” for Bloomberg to publish the confidential data contained in the documents.and shared it outside the company, which is a violation of the streaming giant’s policies. The info included financial data for “Squid Game” and Dave Chappelle’s stand-up special “The Closer,” for which Netflix allegedly paid $24.1 million.
In the 23 days since the Sept. 17 debut of “Squid Game,” 132 million Netflix households streamed at least two minutes of the show, according to Bloomberg’s report. About 89% of those viewers watched at least 75 minutes and 66% of them — or 87 million — finished the entire series within the first 23 days of its release. Overall, Netflix users streamed more than 1.4 billion hours of “Squid Game” over that 23-day period.
In “Squid Game,” set in modern-day South Korea, 456 desperately debt-stricken contestants compete in a deadly competition of mysterious origin, pitting them against each other in a series of children’s games for the chance to win 45.6 billion won in prize money. “Squid Game” creator and director Hwang Dong-hyuk said he intended the series to highlight the growing wealth gap in the modern world. “I wanted to write a story that was an allegory or fable about modern capitalist society, something that depicts an extreme competition, somewhat like the extreme competition of life,”
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