Netflix lost nearly 1 million subscribers last quarter. Here's what that means for its future 📝: Megan McCluskey (MegzyM27)
to bring commercials to its service, Netflix said on Tuesday that it’s targeting an early 2023 launch for its new ad-based plan. The ad-tier will likely first launch in a “handful” of markets with significant advertising budgets. “While it will take some time to grow our member base for the ad tier and the associated ad revenues, over the long run, we think advertising can enable substantial incremental membership and profit growth ,” the company said.
Ads are becoming more of the rule than the exception in the streaming world. Netflix competitors like Hulu and HBO Max already offer ad-based plans that are cheaper than their commercial-free services, whileQuality content is key for Netflix’s future Netflix’s long-term success may hinge on its ability to produce quality and buzzworthy original programming that subscribers view as can’t-miss.season 4, which logged the biggest premiere weekend ever for an English-language series on Netflix and earned 1.3 billion hours viewed in its first four weeks to become Netflix’s most-watched season of English TV, was a necessary boon for the streamer.
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The Great Netflix Correction: loss of subscribers throws streaming business model into question\n\t\t\tKeep abreast of significant corporate, financial and political developments around the world.\n\t\t\tStay informed and spot emerging risks and opportunities with independent global reporting, expert\n\t\t\tcommentary and analysis you can trust.\n\t\t
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