Netflix’s Basic with Ads plan launches on Thursday in the US, but it won’t have the same content library as the regular subscriptions.
These are just a few examples. But Netflix Basic with Ads might lack plenty of fan-favorite shows while the negotiations are ongoing.points out that Netflix had said previously that about 85% to 90% of its catalog will be available on the ads tier.
The report further details Netflix’s expectations for the new plan. The company will show four to five minutes of ads per hour of content. And it plans to charge advertisers $65 per 1,000 viewers. In practice, some advertisers supposedly drove down the cost to between $45 to $55. As for the companies that will play commercials on the Netflix Basic with Ads tier, the report lists LVMH Moët Hennessy Louis Vuitton, L’Oreal, and Nyx.
Things could improve in the future. The catalog of content that Basic with Ads subscribers get access to will likely grow. But it may depend on the new plan’s popularity with consumers. Also, there’s no telling when it’ll happen. If you’re following a specific show on Netflix, you may want to think twice before downgrading to the Basic with Ads tier.
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